Digital Traffic Factory A full-service internet marketing company specializing in optimizing clients sales funnels

Why is a great question, do you not think?  I like why.  I explore why.  I believe that to understand the behaviour is to harness the behaviour effectively.  This is especially true in social media. 

The problem with social media is that not many people explore the why, the behavioural aspect.  How, what, where and when are more commonly explored.  How should I approach social media?  What content should I post?  Where should I post the content?  When should I post the content?

In general and for business social media has been popularised by our behaviours and interactions, as individuals.  They hype has been created because we use social media to communicate, for information search, for pleasure, to promote our personals brands, and now to friend brands and for business.

It makes sense to understand the behaviours, the why.  It is the behaviours that got us here in the first place.  I believe that by understanding they why we can harness the how, where, what and when more effectively. 

Think back to when you were a child, what was the question you asked the most?  Why?  Granted it can be terribly annoying when children get to the why stage but that is how they learn.  I think if we take a step back and explore the why, as we did as children, we can not only better understand the social media phenomenon but where our professional social media strategies can add value and not just add more noise.


I’ve been researching social media for a long time now and I have noticed more steps to properly integrate social media into business.  I’ve been playing around with this blog for a couple of week and today I noticed Brian Friedman’s blog ‘Build Your Social Media Schedule for 2012’ which begins with questioning why?  I love this.  I’m pleased to see I’m not the only person questioning why and the run of comments suggest that why gradually being explored in the social media community.

However I’m still hearing about ‘experts’ advising clients to pursue social media because they can’t afford not to be, that’s where there customers are… You know the kind of thing I’m talking about!  I definitely see a difference between social media in Scotland and even London to over to the States.  Maybe this is not so frequent where you are but it is still a massive issue here.

Every business is unique.  The social media strategy and integration should be bespoke to that business.  The why question reaches to that uniqueness and then sets about a series of questioning to further drill down into how the company or brand can develop their unique voice and add value to their current offerings. 

For example…

  • Why do you want to purse a social media strategy?
  • Why are we integrating a social media strategy?
  • Why are we using this specific media?
  • Why are we not considering other media?
  • Why are we posting this particular content?
  • Why would/do our customers want to engage with us?
  • Why would a particular person/department be responsible for social media?

Don’t fall into the trap of copying your competitors.  Be aware of what they are doing but you don’t know how strategically they have developed their social media plan. 

The other questions of how, where and when can be answered with understanding the why.  Start with why, do some research and be realistic with objectives. 

People are often disappointed with the rate of their social media success but if they understood the why of social media perhaps they could be more realistic about expectations.  Next time you use a social media consultant or agency ask them why you should be pursuing a social media strategy, why you are in those particular media… Just ask why.  If they cannot answer the question to your satisfaction or seem perplexed run a mile, they are not the ‘experts’ you think they are.

We Work For You

Each and every service we provide is custom tailored to each client’s individual needs.
Internet Marketing is not a one-size-fits-all business. Not every solution will work for every client. We will find the solution that will work for YOU

marketing illustration
web development illustration

web development

We focus on Functionality, Design and Maintenance

It’s important that a website works the way it should. We make sure it functions seamlessly in every browser, on every device, from a home computer to a tablet to a iPhone or other mobile device. We scour through all of that code so you don’t have to. What our clients get is a website that looks amazing, is protected from hackers, and it works as intended to deliver results.

Your website should be as unique as your business. During the initial phases of design, our team will work closely with you so we understand your goals and objectives and build a website that achieves them. We’ve consulted across all industries, and we stay up-to-date on the latest trends. The result: websites that are completely custom, modern, attractive and effective.

cloud hosting

Unlike traditional hosting, Our solutions are not deployed on a single server. Instead, a network of connected virtual and physical cloud servers hosts our client' applications and websites, ensuring greater flexibility, scalability and accessibility.

cloud hosting illustration


what our clients are saying

Get started

We are here to help you. So reach out today!

100% Satisfaction Guaranteed

We know what we're doing when it comes to the web. But like most things on the web, a bit of scepticism is healthy. So that is why we put our money where our mouth is. We don't just talk the talk, we walk the walk.
We're so confident in our abilities, that once we outline a plan, if we don't hit the metrics, you owe us nothing for our efforts.

What will be the next step?

  • we'll discuss your business goal together.
  • we'll map out a plan together.
  • We'll prepare the proposal for you.

Tell us about your project