CRO: Getting people to use your website how you want them to
Overview
Every website has an action they want a visitor to take. If you’re an online store, you want customers to click “Purchase.” If you’re a plumber, you want them to pick up the phone and call you. A conversion that main thing you want people to do on your website, and Conversion Rate Optimization (CRO) is how we get more people to take that action.
THIS IS HOW WE DO IT
Observe how Customers Act
In the world of marketing, data is king. With today’s research tools we can see exactly how visitors behave when they’re on your site – where they click, how long they stick around, and what site led them to yours. This will let us run tests and ultimately make sure that your website is the absolute best it can be.
Test and Test Again
The best websites out there are constantly running tests, ensuring that they are always putting their best foot forward. We focus on all your site’s features such as a “donate” button’s color or the text on your homepage, because every single detail can make the difference between gaining a new customer or not. We’ll essentially run mini-experiments in real time so that we can know which decision achieves your company’s goals.
Implementation
After we observe the collected data, we can make changes that make your site even better. Blue button got more clicks than green button? Blue button stays. It’s as simple as that! Then we rinse and repeat with more tests and more implementations so that your website becomes – and stays – in its best state.
Each and every service we provide is custom tailored to each client’s individual needs.
Internet Marketing is not a one-size-fits-all business. Not every solution will work for every client. We will find the solution that will work for YOU
We focus on Functionality, Design and Maintenance
It’s important that a website works the way it should. We make sure it functions seamlessly in every browser, on every device, from a home computer to a tablet to a iPhone or other mobile device. We scour through all of that code so you don’t have to. What our clients get is a website that looks amazing, is protected from hackers, and it works as intended to deliver results.
Your website should be as unique as your business. During the initial phases of design, our team will work closely with you so we understand your goals and objectives and build a website that achieves them. We’ve consulted across all industries, and we stay up-to-date on the latest trends. The result: websites that are completely custom, modern, attractive and effective.
Unlike traditional hosting, Our solutions are not deployed on a single server. Instead, a network of connected virtual and physical cloud servers hosts our client' applications and websites, ensuring greater flexibility, scalability and accessibility.
what our clients are saying
Just wanted to thank everyone for all your input. Showing me how to correctly market my business online has shown a 81% jump in sales in just the few solutions I’ve implemented. I am looking forward to working with your team to take things to the next level, and seeing an even greater increase in sales!
CEO & founder
Almost as much as the increase in sales that I received with my Google Advertising Campaign, I enjoyed how the folks at Digital Traffic Factory didn’t try to BS me and helped make me understand (as thick as I am) what each thing they were talking about was. I had someone handling my ‘SEO’ for years, and I never knew what was going on. Digital Traffic Factory showed me – in our first meeting – where I could see the SEO ‘stuff’ on my website. Come to find out, the person who I ihad been paying for SEO wasn’t doing a single thing.
Finance Manager
Our partnership showed us promising new ways to promote our company. Today we use analytics and more accurate traffic data to help decide our next move. The digital space is an essential tool for retail and positioning ourselves well is critical in an increasingly competitive field."
Brand Manager
We are here to help you. So reach out today!
We know what we're doing when it comes to the web. But like most things on the web, a bit of scepticism is healthy. So that is why we put our money where our mouth is. We don't just talk the talk, we walk the walk.
We're so confident in our abilities, that once we outline a plan, if we don't hit the metrics, you owe us nothing for our efforts.
