CRO: Getting people to use your website how you want them to
Every website has an action they want a visitor to take. If you’re an online store, you want customers to click “Purchase.” If you’re a plumber, you want them to pick up the phone and call you. A conversion that main thing you want people to do on your website, and Conversion Rate Optimization (CRO) is how we get more people to take that action.
THIS IS HOW WE DO IT
Observe how Customers Act
In the world of marketing, data is king. With today’s research tools we can see exactly how visitors behave when they’re on your site – where they click, how long they stick around, and what site led them to yours. This will let us run tests and ultimately make sure that your website is the absolute best it can be.
Test and Test Again
The best websites out there are constantly running tests, ensuring that they are always putting their best foot forward. We focus on all your site’s features such as a “donate” button’s color or the text on your homepage, because every single detail can make the difference between gaining a new customer or not. We’ll essentially run mini-experiments in real time so that we can know which decision achieves your company’s goals.
After we observe the collected data, we can make changes that make your site even better. Blue button got more clicks than green button? Blue button stays. It’s as simple as that! Then we rinse and repeat with more tests and more implementations so that your website becomes – and stays – in its best state.