CONTENT MARKETING: The centerpiece of all digital marketing
You know you’ve got a great brand… but how do you spread the word? Content marketing is the best way to tell your audience about your values, personality, and services that you offer. “Content” is a big category including everything from tweets to blog posts to viral cat videos, which means that content marketing can be highly-customizable to your brand strategy.
Who are you talking to?
Before we begin we make sure that we really understand the audience you want to reach. Are they stay-at-home moms? College students studying biology? We research your target customer first so that we can speak their language.
Let’s Make Some Content
Now that you know your customers’ interests, we can begin to understand what kind of content they want to see. We can generate all kinds of content from a short Facebook post to an entire e-book. We then prime it to be viewed and shared on social media in order to promote your brand.
Achieving Your Goals
In today’s fast-paced social media landscape, content doesn’t stay relevant for very long. After we share your content, we’re already looking to the next post, collecting and analyzing performance data along the way so that we can tailor your content strategy as it evolves over time