WEBSITE MIGRATION: Launching a new website? It’s all in the details.
You’re ready to show your new website to the world, and it looks great. What comes next? There are a few more things to take into account before your official launch, and one of the most important considerations is how search engines will react to your site’s new structure.
WHAT WE DO
Keep Your Credibility
Search Engines have their own credibility to maintain – they want to make sure that their site visitors are finding what they’re searching for, so it’s crucial that your website presents itself correctly. We’ll do a thorough technical assessment to make sure that your new website keeps all of your hard-earned credibility in tact.
One of the most important steps in migrating a website is to forward all your old URLs to your new URLs. This is called redirect mapping, and it tells Google that your old website now exists in a new spot. We provide an airtight redirect strategy, making sure that your previously-earned search engine ranking and trust is stays with you on your beautiful new site.
Checking Your Site’s Vitals
Before final launch, we do a final technical check-up. We comb through your site’s code to ensure that it obeys all best practices and that it can handle all of the new traffic that is about to come your way. We also promise to stick around post-migration, making ourselves available to fix any bugs that might come up.