COMMUNITY OUTREACH: Public Relations for the 21st Century
These days, a company’s reputation is online for all to see, so community engagement and public relations are more crucial than ever. We combine tried and true PR methods with today’s digital marketing techniques to build brand awareness and authority, and to get your website noticed.
Building Strong Connections
When you have a lot of competitors, it’s important that your website appears at the top of search results. We’ll help you boost your rank and get seen first. Our strategy is to build strong connections with other high-ranking brands, getting those brands to link to your site, and sharing meaningful content from their site with your audience.
Referrals are Key
When people arrive at your website from a link on another high-ranking website, search engines see that as a sign that your website is trustworthy. Sites that Google trusts appear higher in search results, which means potential customers see you before they see your competitor. We’ll help you build your list of referrals, and show you how to maintain these connections.
The Right Influencers
We put in the research to find the bloggers, publications, and storytellers who will share your brand with the audience you want. It’s not about putting your website in front of more people, but the people who are actively seeking what you have to sell.