Pay Per Click Advertising
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Social Network Marketing
Website Content Management
iPhone & Android App Development
Web Site Design and Hosting
Online Reputation Management
Draw qualified traffic
Search referral traffic creates new business and invigorates old markets. Companies from Amazon to Zappo’s, from Wikipedia to Encyclopedia Britannica, from YouTube to Facebook benefit significantly from search traffic. Online search creates new demand for those companies that build search engine friendly websites. How friendly is your site?
Pay Per Click can provide your business with instant revenue! The art is to know what words and phrases to target, the cost benefit, and most importantly the rate of return. Successful PPC campaigns generate a five to one or greater return on spend. That is, for every dollar you spend, you get back 5 dollars in revenue. What’s your rate of return?
Your most valuable company asset is the brand. It is also the most vulnerable to theft in the digital age. How are you protecting your company and clients from internet fraud and corporate revenue loss?
Executives and products may come and go, but your brand lives on! And it lives in place like blogs, news media, online reviews, video sites, and other websites whose collective digital presence is larger than yours. Are you in control or have you been losing control of your most valuable asset? Who is infringing on your brand, products, web traffic or influencing your customers? What is your liability to your digital brand abuse?
Maximize Your Performance on Facebook
Digital Traffic Factory opens up new opportunities on Facebook by delivering automated optimization while removing much of the complexity from campaign management and reporting. Our performance management platform uses the same core technology for Facebook that is proven to deliver success in search and display. Digital Traffic Factory gives advertisers the powerful, algorithmic optimization required to succeed in Facebook’s dynamic auction marketplace while offering tools and reports that simplify campaign execution.
Digital Traffic Factory’s optimization technology goes beyond simple rules automation and delivers superior performance for Facebook campaigns. As in Search and Display, our Facebook portfolio optimization approach is unique in the market.
- Models Facebook ad potential for all segment combinations including likes and interests, age, gender, and geography
- Automatically executes bids on the network via the Facebook API
- Simulates and predict future Facebook campaign performance
- Distributes budgets automatically across portfolios integrating any combination of Facebook, Display, and Search
Our platform puts marketers in control of Facebook advertising. We simplify the creation of successful Facebook campaigns allowing marketers to create thousands of ads in seconds.
- Target and auto-split ads based on multiple creative variations and all Facebook segments, including likes and interests, age, gender, and geography.
- Build-out and leverage creative assets from a library shared with Display
- Streamline ad creation and edits with bulksheets, schedule promotions and any other changes ahead of time, and validate landing page automatically.
Success with Facebook ads requires deep analysis. Our platform was built to provide both Facebook-specific reporting and the critical cross-channel view of results.
- Analyze Facebook campaign success at all entity levels and any segment combinations, including likes and interests, age, gender, and geography
- Run cross-channel attribution reports that track, report, and value ad interactions across digital channels including search, display, and Facebook
Working with Digital Traffic Factory on Facebook
Digital Traffic Factory offers both a technology-only option as well as a full-service offering that leverages the deep knowledgebase of our experienced professionals. From launching an initial Facebook effort to improving bid management and adding cross-channel performance views, the Digital Traffic Factory Facebook solution is ready to deliver performance.