SEO: Acquiring new customers … before your competitor does
When most internet-users are looking for a service, they head to a search engine first, and search engines exist to match people to the information they’re searching for.
Search Engine Optimization (SEO) is the best way to get new users to visit your website, so it’s crucial that it is set up properly. We’ll curate your website to have the most important information, keywords, and structure so that Search Engines like Google or Yahoo! will place you higher on a results page.
WHAT WE DO
Establish Online Credibility
If a customer finds exactly what they want on your website after a search, a search engine will see you as a credible source of information and will put your website higher up on their results page. We’ll make sure that your website shows off high-quality, engaging content that gives visitors exactly what they’re looking for.
Check for Search ability
Search engines like Google use tools to scan your website so that when anyone runs a search for your company, it displays properly. When a website is easily scan-able, it makes the search engines happy, so your website appears first in search results. We will check to ensure all of your website’s code is easily searchable.
Have an endorsement from the Better Business Bureau? Featured in your local paper? These connections from reputable companies tell search engines that your site is legit, which will boost your ranking on results pages, and get you more visitors. If you don’t yet have endorsements, no problem! Our PR team can help you build strong connections that will continue to help your company thrive for years to come.
Once we have a campaign in place, we’re just getting started. Half the fun is testing it out, and Digital Marketing Factory is committed to tracking results and optimizing campaigns so they are working to achieve your goals.
PAID MEDIA: Get more bang for your ad bucks
Now that you’ve got your beautiful website, you’re ready for all the new traffic to start rolling in.
Sometimes when you’re just starting out or if you‘re launching a new service or product, you might need a little boost to catch the eye of the visitors you want. Paid Advertising is how we use ad dollars to place your brand in front of people who are looking for a company just like yours, resulting in more clicks through to your website.
WHAT WE DO
Set Specific Goals
Are you looking to build up your contact list? Sell more products? We want to know what you want from your ad dollars so that we can make them work for you, so you can reach new customers and outperform your competition.
Identify Your Audience
Are you an accountant looking to reach people in your area? Maybe you sell women’s shoes and are looking to reach fashion-forward ladies across the United States. We can help you connect with those people who are most likely to use your service.
Use the Right Channels
Google, Facebook, Instagram – these channels and more all have platforms where you can spend money to get your brand in front of more eyeballs. We’ll help you leverage these services to grab the attention of the right people in the right zipcode and the right demographic.