In the world of online marketing, there are a lot of shady characters. This is true in all professions, to an extent, but some of the things that the less-desirable internet marketers offer are nothing more than firewater.
One of these things is something we have come across three times recently, from three different ‘marketers’. It was my reason to write this blog post.
And that first scam is the video of a ‘customer’ giving a testimonial on how great your business is. The usual charge for this service is $2000+, and it consists of filming someone talking about your service/business and saying how great you are. This video is then uploaded to youtube or a similar video service and even then posted back onto your website. How can this possibly drive traffic to your site? By the few embedded tags on youtube? Just because you have a video online doesn’t mean you are going to see anything from it. $2000 can buy a lot of traffic on Google and Facebook. And those hits are going to give you business a lot more than a testimonial video will ever do.
The second big scam are monthly SEO charges. I can’t tell you how many times I will come across someone who is paying for monthly SEO, and when viewing their website source, the SEO is done poorly or not at all. Just on Thursday I had someone in the office who was paying $125 a month for SEO, and his website has a meta description but no other SEO done at all. Now, SEO as a whole is not a scam. And when done right it can help drive traffic. But just doing SEO doesn’t work anymore. It needs to be a part of a bigger package.
The third scam is simple. Guarantees. Anyone who promises ‘at least’ a number of hits or Facebook Fans or Twitter followers is either outright lying or buying those followers. Internet marketing is not guaranteed, and what works for one company may not work for another. While something can be done for everyone, it might take time to find out what works. If someone tells you you’ll get 30% more traffic in the first month or add 500 Facebook fans in one month, they are lying. The Digital Traffic Factory has driven millions of hits in a single month to multiple websites, but the way we obtained and drove that traffic may not work for a different product. Of course there is something that does work, but it takes trial and error to get there.
If someone comes into your business wanting to sell you a $2000 video testimonial, send them on their way and come to us. We can put that $2000 to work in ways that you will actually see a return from.
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what our clients are saying
Just wanted to thank everyone for all your input. Showing me how to correctly market my business online has shown a 81% jump in sales in just the few solutions I’ve implemented. I am looking forward to working with your team to take things to the next level, and seeing an even greater increase in sales!
CEO & founder
Almost as much as the increase in sales that I received with my Google Advertising Campaign, I enjoyed how the folks at Digital Traffic Factory didn’t try to BS me and helped make me understand (as thick as I am) what each thing they were talking about was. I had someone handling my ‘SEO’ for years, and I never knew what was going on. Digital Traffic Factory showed me – in our first meeting – where I could see the SEO ‘stuff’ on my website. Come to find out, the person who I ihad been paying for SEO wasn’t doing a single thing.
Finance Manager
Our partnership showed us promising new ways to promote our company. Today we use analytics and more accurate traffic data to help decide our next move. The digital space is an essential tool for retail and positioning ourselves well is critical in an increasingly competitive field."
Brand Manager
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We know what we're doing when it comes to the web. But like most things on the web, a bit of scepticism is healthy. So that is why we put our money where our mouth is. We don't just talk the talk, we walk the walk.
We're so confident in our abilities, that once we outline a plan, if we don't hit the metrics, you owe us nothing for our efforts.
